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Hard Rock Café and "Equal Right to Life" to help women diagnosed with breast cancer at the charity event "Pinktober 2014"

31.10.2014

 The world-famous network Hard Rock Café and the nonprofit partnership "Equal Right to Life" invite to take part in charity concerts, which will be held during the Breast Cancer Awareness Month. Breast cancer is the most common malignant disease in women. The concert series will be opened by famous rock singer, leader of the "Night Snipers" group Diana Arbenina, who will perform in Moscow on October 8. Money collected from sale of tickets will be handed over to "Equal Right to Life" – one of the most active anti-cancer organizations in Russia. Money will be spent for equipping the treatment and rehabilitation unit at Moscow cancer center.
 Pinktober is the international charity campaign held annually by the world-famous network Hard Rock Cafe (more than 180 venues in 56 countries). The aim of campaign is to increase public awareness about breast cancer and raise funds to assist women suffering from this disease. The event is traditionally supported by well-known foreign female rock singers. For example, last year the role of "face of the global campaign" was played by Hayley Williams of Paramore, this year the campaign was supported by the singer Lights.
 In Russia, the event will be held for the first time, it will be hosted by the only café of this popular network in the country – "Hard Rock Cafe – Moscow". Diana Arbenina became the face of the Russian campaign; the singer is known not only for her creativity, but for active charitable activities. The leader of "Night Snipers" group will perform on the Moscow stage on October 8.
 The series of concerts will be continued by indie singer Yana Blinder, who has managed to conquer the Russian public when she participated in the "Voice" project, and r’n’b and soul singer from Moscow Katya Nova. Girls will perform on the stage of Hard Rock Café on October 22 and 29, accordingly. Thus, during this fall, fans of different musical styles will not only enjoy the rock, indie and r’n’b music, but also to contribute to the good deed.
 Everyone can support the event by buying a special limited edition T-shirt Pinktober with the image of a pink ribbon – an international symbol that unites people from around the world in the fight against breast cancer.
 Tickets and T-shirts can be purchased at Hard Rock Café located at Arbat, 44/1 (Smolenskaya metro station). Part of collected funds will be transferred to "Equal Right to Life" – Russia's leading organization that helps cancer patients, for equipping the treatment and rehabilitation unit at one of Moscow cancer centers.
 Concerts:
October 8, 20:00 – Diana Arbenina
October 22, 20:00 – Yana Blinder
October 29, 20:00 – Katya Nova
Ticket price – 500 rubles.
Venue:
Moscow, Arbat 44/1, Hard Rock Café (Smolenskaya metro station).
 About HRC
The World Network Hard Rock Café International has more than 180 venues in 56 countries. The 116th Hard Rock Cafe in the world and the second biggest restaurant in Europe, Moscow Hard Rock Café was opened on the 17th of September 2003. The cafe is located in an old three-storey building in the heart of Moscow on Old Arbat street and can accommodate up to 500 visitors. The interior and atmosphere contribute to the true rock 'n' roll mood. Live performances by groups from around the world make Hard Rock Café Moscow a perfect place to go for entertainment. www.hardrockcafe.ru

About NP Equal Right to Life
The Nonprofit Partnership "Equal Right to Life" is one of the most active and known anti-cancer public organizations in Russia established in 2006 by the initiative of leading Russian oncologists. The activity of NP "Equal Right to Life" in more than 100 cities across the country is aimed to attract the attention of all the strata of the Russian society to problems associated with prevention, diagnosis and treatment of cancer. The partnership operates in three main areas: modernization of material and technical resources of medical institutions; educational events for oncologists; promotion of healthy lifestyles, prevention and early detection of cancer among the population. NP "Equal Right to Life" has consultative status with the United Nations Economic and Social Council. The partnership was recognize as leader in the "Rating of trust and preferences in cooperation of Russian pharmaceutical industry" in 2013 and 2014.  www.ravnoepravo.ru

Information for media:
For accreditation to the event and for more information, please contact:
•    NP "Equal Right to Life" press service, Anastasiya Kozlova, + 7 (916) 545 78 55, akoz@ag-loyalty.com
•    Hard Rock Cafe press service, Daria Shilova, +7 (985) 140-97-99, +7 (499) 241-43-42; marketing@hardrockcafe.ru